Wayfinding
Secondary Research
Secondary Research
Secondary Research
Storyboarding
Journey Mapping
Video Editing
Concept Creating
Adobe Dimension
ProCreate
Amara
Adobe Photoshop
Adobe After Effects
Premiere Pro
#DanceWithDenim
#DanceWithDenim
#DanceWithDenim
A creative collaboration project to promote an elevated experience.
A creative collaboration project to promote an elevated experience.
Timeline
Jan - Feb 2022
Course
Design Experience
Professor
Aynne Valencia
Timeline
Jan - Feb 2022
Course
Design Experience
Professor
Aynne Valencia
Project Brief
In this project, I was assigned to find a way to promote a retail experience at a public event. This project is to show that promoting a product is not limited to advertisement, it can branch as an experience. This challenged me to look at the different points of view of promoters, marketers, and consumers.
Prompt: Levi's is doing a tie-in with the Outside Lands concert. The concert promoters have agreed to give access to one or two performers. Suggest an experience that your brand can do at this event.
In this project, I was assigned to find a way to promote a retail experience at a public event. This project is to show that promoting a product is not limited to advertisement, it can branch as an experience. This challenged me to look at the different points of view of promoters, marketers, and consumers.
Prompt: Levi's is doing a tie-in with the Outside Lands concert. The concert promoters have agreed to give access to one or two performers. Suggest an experience that your brand can do at this event.
How might we promote Levi's as an experience at Outside Lands?
How might we promote Levi's as an experience at Outside Lands?
Solution
Make friends and share contacts by doodling on the newly purchased denim jackets from the Levi's booth! A colorful style to match a colorful experience at Outside Lands, the Levi's jacket will serve as a hallmark to an unforgettable time.
Make friends and share contacts by doodling on the newly purchased denim jackets from the Levi's booth! A colorful style to match a colorful experience at Outside Lands, the Levi's jacket will serve as a hallmark to an unforgettable time.
